
Entrepreneur's Deck
A deck of cards with the winner mindset on one side and the loser mindset on the other — procrastination, fear of failure, ownership and the rest. Each card comes with notes, book recommendations, TED talks and films.
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Three longer pieces I wrote in 2024, designed to be read as PDFs rather than web pages. They sit alongside the essays — same themes, different form.

A deck of cards with the winner mindset on one side and the loser mindset on the other — procrastination, fear of failure, ownership and the rest. Each card comes with notes, book recommendations, TED talks and films.
Get the PDF
Timeless insights for today’s innovators. Wu Wei, simplicity and Lao-Tzu’s other core principles, read as a playbook for building companies: leading through influence, strategic patience, essentialism in what you offer.
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"Failure is not an option", "you need a lot of money to start", "entrepreneurs are born, not made" — seven widely-held beliefs taken apart with lessons from entrepreneurs who actually built things.
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