Tag Archives: iPhone

How to create engagement in mobile apps?


Axiom 1: User engagement is an important factor for monetizing mobile apps. More engagement means greater impressions and great impressions attract revenue in every kind of the business model (e.g. Advertisement, InApp, Subscriptions, App sales or Sponsorships). What are the … Continue reading

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Common Mistakes in New Product Development


Product development is a multidisciplinary endeavour. Design, engineering and marketing perspectives must be incorporated into the process neatly. Since these perspectives have tradeofs, they frequently contradict. That is why, a balance must be met between these contradicting views. And that is generally … Continue reading

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Evolution of Mobile Internet


In 1999, when we have founded Done Information and Communication Systems, mobile Internet equated WAP and mobile messaging channel was composed of only SMS. In those days, it was possible to store applications in 3,5” 1,44 MB floppy disk. While … Continue reading

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